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What your direct traffic is actually telling you

by | 1 May 2026 | Signals

Most established businesses have had this happen. Someone gets in touch, and within the first few minutes it is clear they already know you. They mention something they read a while back. They say they have been meaning to call. They arrive warm, further along than a...

Your homepage probably isn’t where people meet you

by | 2 Mar 2026 | Signals

Most businesses treat the homepage as the main event. It is the page that gets the most thought, the most budget, the most argument over wording. It is meant to set the tone, signal that the business has grown, establish credibility, own the positioning. So when it...