Digibrand · Written by

I have run Digibrand for ten years. I started as a strategist and picked up design and development second, which means I tend to read a website the way the owner does. Not as a set of pages, but as something that is either keeping up with the business or quietly falling behind it.

Most of the established businesses I work with have already invested in a website once. Then the business kept growing and the website stayed where it was. The gap between the two is the thing I notice first, and it is usually wider than the owner thinks.

My approach is to read a site rather than guess at it. I watch how it is actually being used, what that says about where the business has moved to, and then I do something about it. Observed, not assumed. That is most of the job.

My background runs across digital agencies, brand agencies, strategic planning and design. The useful part is the overlap. I hold brand, positioning, audience, build and the commercial side in the same head at once, which is rarer than it should be and is where the work comes from.

I write here about what I notice in established business websites. The signals, the patterns, the small things that turn out to matter more than they look like they should.